Indonesia is seeing increasing growth in the number of foreign tourists, with arrivals growing by 7.19% last year to 9.44 million.
Between January and April of this year, foreign tourists have made 3.05 million visits to Indonesia. But we have not spent the peak period yet so an increase can still be expected in later quarters.
These tourists represent a great target and bring money to the country helping it to develop its GDP. Each foreign tourist spent an average of $1,200 per visit.
When people usually travel?
The peak travel period is usually during the dry season between June and October because the weather is perfect, it does not rain a lot, and the sun is always present. However, lots of people escape the cold winter in their country to enjoy the cool weather of Indonesia in December.
Where do the go?
The most popular destination in Indonesia is Bali. It is renowned especially for its surfing area in Uluwatu, in the south of the island but not only. In Bali we can admire some rice paddies near Ubud, chill out on white sands beaches or even dive in the north. Everything is pleasant, and the landscapes are diverse from lush vegetation to typical temples or paradisiac beaches.
How long are they staying?
A tourist stays in Indonesia about 7,6 days. It is average as tourists from Europe spend up to 12 days to make profitable the time spent on the plane and the high price while Asian visitors spend around five days.
The industry is expected to grow again
The Ministry of Tourism aims to increase tourism’s contribution to the country’s GDP from 9% in 2014 to 15% by 2019. For that, it has a budget of 1.3 trillion rupiahs this year equivalent to $98.4 million. It has more than quadrupled the budget from 2014, which stood at 300 billion rupiah. Then, the ministry wants to increase the average time of staying up to 10 days this year. It is a big challenge, but it is possible as the country is attracting more and more travellers.
To do so, it’s launching a promotion of several new locations and attractions beyond the popular resort island of Bali. It is also hoping to draw more locals to domestic travel.
Chinese tourists represent a large target
There is a particular emphasis on Chinese tourists because they represent a colossal target with 1.3 billion potential visitors.
How to communicate?
The ministry launched some ads on China Central Television (CCTV) to focus on Chinese travellers. After it decided to promote Indonesia through international media, including prominent travel and natural science magazines as well as television advertisements overseas.
Which places to emphasise?
The ministry is promoting cities such as Yogyakarta in Central Java, Medan in North Sumatra and Makassar in South Sulawesi. These cities display a combination of culture and nature that the ministry believes will appeal to travellers.
The goal is to motivate people to go to other destinations than Bali because obviously, Bali is nice but Indonesia is huge, has many islands and offer a vast range of landscapes and attractions.
Implement a better transportation
However, to increase the travels to others islands, the country has to improve its transportation infrastructures. Nowadays, there are some trains or buses connecting the main islands but it takes some time and can be complicated to organise before arriving.
Direct flights will begin later this year to Komodo Island helping ease access for visitors who currently spend half a day in transit to reach the destination. Thus, travellers will be able to see the emblematic dragons quickly.
Appeal more domestic travellers
There are now 251 million trips made by domestic travellers. They move in their country to travel mainly but some go for a business purpose.
The minister also wants to develop the domestic trips because there is a significant potential.
More domestic travellers stay within Indonesia rather than travel overseas due to the weakening of the rupiah, which makes foreign travel more expensive.